IBM Design Lab — day three
On Friday we had some important visitors at the Design Lab — IBM’s SVP of Marketing and Communications, Jon Iwata, IBM’s VP of Marketing, John Kennedy and the founder of SY Partners, Keith Yamashita....
View ArticleIBM On Brand
Jon Iwata lays out the logic and emotion of IBM’s brand in a tidy two minutes. Worth watching. And rewatching. <p><a href=”http://vimeo.com/62205426″>“IBM on Brand” by Jon Iwata</a>...
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